Thursday, May 17, 2007

Comm ideas from Dean Rodgers

Dean Rodgers is a crucial figure in the General Studies administration from the communications point of view and has a very long job-title: "Dean of Admissions, Enrollment Management and Commnications"

I spoke to him Tuesday at his office on campus in Lewisohn.

His goals for communication with the Student Council:

  • Frequent, regular meetings
  • Direct communication with the VP of Communication
  • Work together with the council even there isn't agreement on all issues
  • Council President blog is fresh with ideas, goals and thematic direction
  • Policy committee publishes all their work, including face to face meetings and research assignments, in addition to resolutions
  • More communication about work on politically sensitive, behind the scenes projects
His goals for communication with prospective General Studies Students:
  • "Continue your story"
  • Help them understand who GS students are today
His ideas for communication from gslounge.com
  • Blogs listed on a map, where links are at the location of the author's hometown
  • Students blogging about the every day GS experience (the commute, classes, studying...)
Things he is concerned about from gslounge.com
  • Poorly written articles (bad grammar reflects badly on everyone)
  • Harmful characterizations of individuals or the student body
  • Broken links
  • The "build it and they will come" mentality, must get message out and buy in from many audiences before people will show up and actually use the site
Thanks,

Brody

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